Marketing: Providing valuable information to the community

As a medical professional, I felt above marketing when I started my business. I did not understand that marketing or the concept of branding.

My perception and bias was shifted after a long conversation with another business owner.  He explained that marketing and branding explain what you promise to deliver to the customer.  Instead of trying to trick a client into your service, you are giving a clear idea of what your value proposition is.

I try to educate my community at every opportunity and this has become our dominate method of marketing.

I search for where the questions during a session are coming from, lay out a method for a client to reference, and then get a video or a post out about it.

It is simple and has been effective.  Every time I ‘market’ it is really just another tool to help my community.  Here is an example of a tool I use a lot.