As a medical professional, I felt above marketing when I started my business. I did not understand that marketing or the concept of branding.
My perception and bias was shifted after a long conversation with another business owner. He explained that marketing and branding explain what you promise to deliver to the customer. Instead of trying to trick a client into your service, you are giving a clear idea of what your value proposition is.
I try to educate my community at every opportunity and this has become our dominate method of marketing.
I search for where the questions during a session are coming from, lay out a method for a client to reference, and then get a video or a post out about it.
It is simple and has been effective. Every time I ‘market’ it is really just another tool to help my community. Here is an example of a tool I use a lot.